Ethnic clothing is on the rampage in western designer fashion these days. What’s going on? Well, the recent modest clothing fad highlighted in a TIME fashion magazine piece in 6/2005 has triggered an ethnic fashion cltohes frenzy. Tunics have become almost a staple in the fashion designer vocabulary," says Robert Burke, fashion director of the high-end emporium Bergdorf Goodman. The ethnic clothing fad is also labeled “boho clothing”, “bohemian”, or “ethnic chic” by the fashion gurus. Bohemian is a word for gypsy, signifying an exotic or wild origin. The truth of the origin of the ethnic fad is far from this.
The ethnic clothing that has flooded the western markets originates from India and Pakistan. A recent end to quotas has opened the floodgates of South Asian textiles into America. The high demand for these wears has caused a further boom in shipments. Our specialty at Zarmina is silk ethnic clothing including tunic tops and shalwar kameez. Granted, ethnic clothing can easily be found at JC Penney, Macy’s, or Beal’s due to its growing appeal. However, if you want the most authentic women’s ethnic clothing you can find, we have it for you. Our expert craftsmen in Karachi, Pakistan individually tailor and hand-embroider each piece to perfection. The end result is not the run-of-the-mill assembly line grade stuff. Also, we use the finest silks to manufacture our ethnic clothing and the quality shines through in each piece.
So in short, there is no “bohemian clothing” in the truest sense. There is only ethnic clothing of different kinds which is dominated by South Asian suppliers. Recent events have revealed and unleashed the talents of some of the world’s best ethnic clothing craftsmen. Their fine attention to detail and perfectionist pattern work are hardly “boho” or wild. In fact, you will find Zarmina clothing to be a trendsetter in one very important way: our pieces are a skillful blend of the newly popular modest fashion as well as elegant chic. In essence, modest can be cool again!
Please also see our articles on:
- ethnic clothing
- ethnic clothes
- bohemian fashion
Zarmina has clothing that is hot, modest, and comfortable. We sell india clothes and kurta. These designer wears are individually made with great care for each individual.
